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2013年7月15日月曜日

Make money showing ads in your mobile application

Selling your application is only one of the possibilities to gain money with your android application. The other way, which works fine for any app which got many downloads is to show publicity and get paid either for impressions of these or for clicks your user do on them. Most of the advertisement provider will show a small banner, which you can place in your app, but there are other forms of publicity like videos, popups, advertising using the notifications and so on.
Here is an overview of the most popular advertising provider.

AdMob

Admod is the biggest ad provider for mobile phones and is owned by Google. Their ads have served over 250 million impressions on iPhone, iPad, Android, Flash Lite, WebOS, and mobile websites. AdMob has a high fill rate, the ads show as banner normally placed on top or bottom of the screen.

URL: http://www.google.com/ads/admob/
PLATFORMS: Android, IOS & more
REVENUE: CPC
TYPE OF ADS: Banner

TapForTap

TapForTap started ad a simple banner impressions exchange and got a fast growing community. Since the start many features have been added and today it is much more then only a impressions exchange. You get the options to put up your own banner and exchange clicks, or monetize your app and get paid for incoming clicks. TapForTap offers a very modern interface with very detailed statistics. If you want to try an new way to monetize your app you should try this one.

URL: http://tapfortap.com/
PLATFORMS: Android, IOS
REVENUE: Click Exchange, CPC
TYPE OF ADS: Banner

TapJoy

TapJoy is a service that allows you to implement multiple ad networks into your app. Similar to AdMob’s Adwhirl, TapJoy combines ad networks to increase the fill rate of your ads, thus increasing your profit. In addition to advertising, TapJoy offers extra additional features like their own in-app purchase system and the ability to reward
users for installing your app.
TapJoy works with Pinch Media, an analytics solution, so you can monitor your ads and
statistics.

URL: https://www.tapjoy.com/
PLATFORMS: Android, IOS
REVENUE: CPC, CPI (for free apps)
TYPE OF ADS: Banner, fullscreen ad

StartApp

StartApp takes a new approach in advertising. It will install a search icon on the home screen when installing your app. You get paid once for every install of your app.

URL: http://www.startapp.com/
PLATFORMS: Android
REVENUE: CPI
TYPE OF ADS: Installs launcher icon

VDOPIA

VDOPIA is a service that allows you to put video advertisements in your mobile app. You can add the videos anywhere or make them launch at start to display a quick video. The videos are HTML 5 and work on most mobile devices.

URL: http://mobile.vdopia.com/
PLATFORMS:
REVENUE:
TYPE OF ADS: Videos

Burstly

Burstly is very similar to TapJoy’s platform. Burstly offers you the ability to run ads in your app coming from many
of the major ad providers. Their network includes: AdMob, Quattro, Millennial, Google, Video Egg, Smaato and Greystripe,
but can also support more if needed. Burstly’s SDK is open source and offers the ability to make modifications in the ad.
You can run an ad at any size or target your ads by location, day, and time.

URL: http://www.burstly.com/
PLATFORMS: Android, IOS
REVENUE:
TYPE OF ADS:

Mobclix

Mobclix provides advertisements from multiple networks and claims a 100% fill rate. They also claim that their ads are the
simplest to integrate with an application. Mobclix also has an analytics platform built-in, so ad providers can easily bid
on your ad space and you can easily track statistics.

URL: http://www.mobclix.com/
PLATFORMS:
REVENUE:
TYPE OF ADS:

komli mobile

komli mobile know before as Zest Adz
is an ad network that provides advertisements for iPhone, Android, and Windows Phone 7 (BETA). It too includes analytics
to help you track your ad placement and statistics.