METHOD 1: TwitterNot only is twitter free, but it also can give you a direct connection to the people in your target industry who matter. So, make a Twitter account for your app, find the movers and shakers in your industry, and try to create a connection. If you are going after a contact who runs an app review site, keep in mind that those people tend to receive dozens of emails every day from other app developers, so sending a short and simple personal tweet can be a great way to get noticed.
METHOD 2: Make a Video
Videos are the perfect way to show people how cool your app is. Browsing through the App Store and looking at the 4 screen grabs that all developers tend to provide by default is a pretty tame way to decide if an app is worth downloading. Angry Birds doesn’t even look that fun in the examples, but millions of people find it a blast to play! The video doesn’t need to be anything overly fancy (though it wouldn’t hurt to add a bit of pizzaz), just setup your digital camera and record yourself using your app. Talk your way through the screens and make it clear why your app is worth downloading. Be sure to put it on Youtube, Vimeo, and any others you can find. You’ll also get some SEO by tagging and titling your video with keywords that are related to your app like “iPhone” or “Android”, “App”, and “Game”, and putting a link to the App Store within the description. If you don’t mind spending a bit of cash to assist you with the video portion, the video above is a great example of an app video you can make using Sound Stage. It’s only $4.99 in the Mac App Store. EightBit.Me did this perfectly!
METHOD 3: Create a Website/Blog for Your AppBlogger, Tumblr, and Posterous all give you a place to host a free website and you’ll be able to supply this link to everyone if they want more info about your app. Templates and Landing Pages for your apps. Put the website URL in the App Store description, in the signature of all your emails, etc. Put social buttons like Stumble Upon, Digg, Facebook Share, and ReTweet all on your website so that people can tell their friends and community about your app. You should try to update the blog portion of your website often. Fill it with updates you just made, features you plan on adding, and allow for comments and feedback to be given. (If you didn’t realize this yet, your website is the perfect place to embed the video you just made :)
METHOD 4: Promo Codes & Giveaways
For iPhone app developers, you’ll be able to download up to 50 app promo codes from Apple with each update that is accepted by the iTunes Store. For paid apps, these promo codes are a great way to start spreading the word. If you have an Android App, you can send out a link to your application’s APK so people can download the app for free. If you give some promo codes to your friends, be sure to tell them they should leave a review – the more reviews your app gets the better! Use the rest of the promo codes to dish out to Review Websites so that they can checkout your app for free. They’ll be a lot more likely to download your app if they don’t have to pay money to see if they like it. It’s the equivalent of buying a friend a drink before you ask for a favor. And that brings us to method number 5…
METHOD 5: Mobile App Review WebsitesThere are TONS of review sites that do nothing but write reviews about cool new apps. Google “app reviews” to see how many are out there. Some charge to have your app review fast tracked, but there are plenty of others that will do it for free. One strategy is to contact the smaller web sites first, like The Smartphone App Review and Tech Hackz, and ask them to write about your app before you contact the larger websites.
Of course, as an Envato reader, you should be sure to submit your app for review to our sister-sites, Android AppStorm and iPhone AppStorm!